Technological expertise

Our proprietary loyalty engine has been successfully used to support client programmes across travel, hospitality, retail and technology sectors. It provides multi-purpose programme capability and advanced functionality.

This system stores member data so that detailed comprehensive histories of both transactions and programme interactions can be created. This is a rich source of insight data- mining, and enables the creation and management of tiers, rewards and promotional points collection and redemption. It also allows integrated marketing campaign set-ups, with automated execution.

The core system can therefore be specified to run clients’ loyalty requirements ‘out of the box’ with the additional ability to handle client specific customisation.