What we do
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Driving success
The loyalty a consumer feels to an automotive brand or particular model is highly personal. In addition, the factors which influence consumer purchasing behaviour in different markets can vary enormously. Their choice may be influenced by what the brand says about them, recommendations from other consumers, or their dealership experience.
We have an intimate understanding of these issues. As a result we’ve delivered highly successful B2B and B2C customer engagement and interaction strategies for many major global brands such as Porsche, Mercedes and Bentley amongst others.
Intimate knowledge
ICLP has made good use of the highly emotional relationship consumers have with car brands to achieve long-term loyalty, advocacy and referral.
With intimate customer and market knowledge, we can help you to increase sales, generate incremental revenue and enhance customer loyalty throughout the ownership experience.
We work with our clients to:
- develop, implement and manage communications strategy and customer care programmes
- design B2B engagement strategies for dealerships to provide regular and relevant communication
- build a CRM platform and database to integrate data from dealerships to provide enhanced understanding and business insights
- derive greater consumer insight through data analysis and modelling.
Our clients
