What we do
ICLP has over 25 years’ experience in developing compelling customer relationship propositions for financial services companies and their customers.
Our B2B and B2C loyalty strategies and partnership initiatives have consistently increased financial brand loyalty and delivered card or account usage and spend.
On the money
ICLP works with many financial services and insurance brands worldwide to create innovative solutions that nurture longer term and active customer relationships. Using powerful customer insight, we take a truly innovative approach to create value-added propositions, incremental revenue and more profitable customers.
We'll help you encourage your customers to engage through multiple channels, stay loyal, recommend you to their family and friends through word of mouth, digital or social channels, and increase their spend.
We are able to:
- develop differentiated propositions to premium cardholders
- provide a programme of tailored, instant benefits and high perceived rewards to drive card spend
- provide robust data analysis and insight services to create effective, relevant and timely communications
- deliver a succinct business strategy and financial model for implementing and running a loyalty programme.