What we do
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Five star loyalty
ICLP provide B2B and B2C loyalty strategies and programmes to help increase room bookings and ancillary revenue from both corporate customers and frequent guests.
Our experience and expertise enable us to design multi-channel strategies and initiatives to create value, motivate deeper customer relationships and positive engagement with your brand.
Be our guest
ICLP is widely recognised as a specialist in hotel loyalty. We employ some of the world's leading loyalty experts and we have amassed years of pioneering experience and knowledge of frequent guest programmes.
We create new ways of rewarding and recognising your guests and corporate bookers to deliver additional bookings, encourage longer stays and increase average revenue per available room.
We can help you:
- design and manage frequent guest programmes to deliver a differentiated proposition and clear value for hotel guests
- maximise customer acquisition and retention through the localisation of global programmes
- conduct complex data analysis and predictive modelling to drive more profitable guest behaviour
- design highly personalised messages and deliver individual member communications across multiple channels and territories
- integrate loyalty platforms for tier points earning and redemption with existing hotel business and reservations systems
- provide multi-lingual membership support services and manage reward and membership materials fulfilment
- evaluate programme performance and results to determine strategies to achieve greater ROI.
