What we do
Motivate consumer spend
ICLP are specialists in customer loyalty and relationship marketing. We can help you create more profitable relationships wherever you are on your journey to improving customer commitment and loyalty.
We do this by applying insights that will result in new and innovative ways to engage with customers, create more brand advocates and drive more profitable purchasing behaviour.
For retail brands, the fight for securing customer spend is fiercer than ever. There is a huge variety of channels available for customers to transact or interact with a retail brand. This means that it's even more important for retailers to understand customer behaviour across all touch-points and discover who their customers are and what they want.
We have enjoyed working with many leading retail brands like Harrods, AS Watson, Alfred Dunhill and have designed many successful multi-channel B2B and B2C loyalty and customer engagement strategies.
We can deliver relationship programmes that ensure your customers stay with you, spend more with you and recommend you to more of their friends.
We have the expertise to:
- create a differentiated customer relationship marketing strategy to reward customers for their spending behaviour
- improve data collection, conduct analysis and modelling to help understand the most profitable customers and identify those with potential.
- develop, launch and manage an in-store loyalty programme
- design, implement and manage a communication strategy to increase footfall and incremental customer spend
- deliver relevant and personalised offers in real-time, in-store
- develop an exclusive VIP loyalty programme integrated with existing POS systems
- conduct analysis, segmentation and modelling to leverage loyalty programme data with partners and suppliers.