What we do
The IT Crowd
ICLP creates and manages some of the best channel partner loyalty programmes in the world. As a result, we have achieved remarkable improvements in revenue, sales and value for technology vendors.
The right partners
ICLP has over two decades of commercial insight gained from working with technology vendors and IT companies around the world.
We understand the complex dynamics of vendor-reseller relationships and know that different partners often have quite different and very specific needs. With that in mind, we can help you secure the commitment of the right partners to increase engagement, top line revenues and bottom-line profits.
Similarly, we can help you evaluate how you can motivate different tiered resellers and significantly improve the performance of your channel partners beyond the standard tactical incentives.
The result? During the past two years, one of our client's top performing channel partners has generated 25% more revenue and contributed 15% more value.
- design, implement and evolve channel partner programmes globally
- implement strategic CRM planning to increase partner revenue
- execute data analytics and predictive modelling to assist with financial goals and programme performance to evaluate ROI
- design and deliver segmentation strategies to create and manage multi-channel partner communications in multiple languages across hundreds of countries globally
- review and improve the earning and redemption of points through partner sourcing and fulfilment of relevant and individual reward items
- develop a channel partner programme points engine and customised partner portal.